Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Surf Collective.

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Cookies

What are cookies?
A cookie is a small data file that certain websites write to your hard drive when you visit them. A cookie file can contain information such as a member ID that the site uses to track the pages you’ve visited. But the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites.

Our cookies policy
To make full use of the online shopping and personalised features on surfcollective.com.au, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of the surfcollective.com.au Website by using them.

Cookies work by assigning a unique number to the user that has no meaning outside the assigning site. This random number lets us keep track of “how many” times customers are doing specific things – like visiting our site each month – without knowing who those individual customers are. We use cookies to keep track of your shopping cart and to make sure you don’t see the same ad repeatedly. We also use cookies to deliver content specific to your interests, including via email, and to save your member ID.

Additionally, after you’ve entered your contact and delivery details during a session on our service, you can elect to save that information so you don’t have to re-enter it when you return to the site. If you do not want this information to be saved, you must select “DO NOT SAVE DETAILS” when prompted.

Our cookies do not store sensitive information such as your name, address or payment details. Rather, they just associate your member ID with this information once you’re logged in. However, if you’d prefer to restrict, block or delete cookies from the surfcollective.com.au Website, you can use your browser to do so. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

3rd party cookies
The third-party services we use include Google Analytics, Kamplye, DGM, Criteo and Commission Factory. These services may use cookies and other technologies such as web beacons and JavaScript on the surfcollective.com.au website. This allows the collection of information about your use of our website (including your device’s IP address) in order to deliver customised advertising content, measure the effectiveness of advertising and provide other services relating to website activity and internet usage.

Those third parties may also transfer the information they collect to others if required to do so by law, or where those others process the information on their behalf.

surfcollective.com.au participates in some third party ‘online behavioural advertising (OBA), on a non-personally identifiable basis. This allows online advertising displayed to you to be tailored according to your browsing behaviour on various websites, not just our own. You can find you more details about OBA, the best practice guidelines and how to opt out from OBA with participating companies at the industry website www.youronlinechoices.com.au.

Additionally, surfcollective.com.au cannot control the use of cookies or the resulting information by advertisers or third parties hosting data for surfcollective.com.au. For example, if you take the opportunity to ‘share’ surfcollective.com.au content with friends through social networks such as Facebook or Twitter, you may be sent cookies from these websites. We suggest you check the third-party websites directly for more information about their cookies and how to manage them.

Google Analytics Advertiser Features
surfcollective.com.au has the following Google Analytics Advertiser Features enabled:
Remarketing with Google Analytics
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
This enables Google Analytics to collect data about surfcollective.com.au Website traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation.

You can opt-out of the Google Analytics Advertiser Features you use, through your browser’s Ads Settings, Ad Settings for mobile apps, or by visiting the Network Advertising Initiative website.

To prevent your data being used by Google Analytics altogether, you can download and install the Google Analytics opt-out browser add-on available here: tools.google.com/dlpage/gaoptout/


Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at admin@surfcollective.com.au