Our Collective

Our Collective “You can choose your friends, but you sho’ can’t choose your family” said Harper Lee - but with all due respect, we politely disagree! Surf Collective is the home of carefully selected, innovative, inspired, passionate & proudly independent Australian Surf brands.

Surf Collective's diverse brand family offers ocean lovers and salty types alike real choice and variety in a marketplace too long dominated by large multinationals.

Our Surf Collective family gives you direct access to a fantastic range of authentic, quality, home-grown product alternatives. Dive on in and test our waters! We know you'll soon discover some brand new favourites!

SURF N' RAK is our go to Surfboard rack designer an manufacturer. They’re easy to install, easy to use, and best of all, they keep your most prized of possessions up and out of harms way.

ALOHA TO ZEN Aloha to Zen celebrate life, surfing lifestyles both classic and contemporary, and the sheer joy of handcrafting objects and images via the production of fine functional goods to fill the modern surf shack and coastal bolt-hole. AMBUSH GIRLS Ambush Girls is all about looking good while having fun! ARK & SEA At Ark & Sea they are proud to support local pet shelters, Wildlife Foundations And Marine Conservations. BINALONG BEACH & Co.

The Binalong Beach & CO. know that fun in the sun, sand & salt always deserves the best towel on the beach. Soft 100% cotton rung-spun yarn with a tight underweave, close loops & a deluxe 630 GSM weight? Your body will instantly feel the difference! BIRD & HILL From hand-drawn sketch to stylish finished finery, Central Coast NSW’s very own bird & hill marry premium European optics and hand-picked materials with their own soulful design vision to create a unique homegrown range of stylish polarised sunglasses.

BYRON RASHIE Combines the wind and sun protection of a hoodie, with the go-anywhere-ness of a rashie. COASTAL UPCYCLING We are very proud of Lily McElligott winning our first High School Business Studies project with her idea that has become Coastal Upcycling.

DJB SURFBOARDS With a desire to be riding the right board for whatever conditions were on offer, DJB Surfboards was born. DMC FINS Handplane human or hands-free hellman, burly body-basher or svelte, sexy slider? Transform flailing legs to sleek embedded rails, tired and flagging toes to fish-scale functional tails with the hi-tech specs of the progressive DMC Swimfin evolution…

ECTO HANDPLANES Long and lean makes for the best human down-rail wave-holding machine! Enhance your shore-break whomp or point-break slide and glide with the speed and lift of an Ecto Handplane by award-winning South Coast NSW legend Chris Anderson.

FREE SPIRIT Guy’s and girl’s Tees and Tanks, that are as ready as you are.

GET FLAPPED There’s more to life than dying of skin cancer. GHOST RACKS Are the clean curves and artwork of your favourite Indo shooter, classic mid-length, mal, twinnie, thruster or spoon concealed by bulky, ugly display brackets?

HUEYS CHOICE Hueys Choice make tested and proven surf wax that’s Australian to the core from pour to shopfloor. Their cracking colour-coded range of options have all your board’s traction needs covered from the tropics right through to cooler and icier waters.

JULIAN JETT Certain images deserve to see a little more ‘light of day’ than just swinging from the office wall. KURLY WURLY BAR Tired of dull boardies and flavourless tees? Yes? Then Get Kurly! Outfit yourselves and your favourite peeps top-to-toe in flamboyant fresh tees and fun novelty socks, cool casual shirts and shorts as bright a sunny Saturday - everyday! LAZY SUNDAE

CLOTHING Freshly confected in the nation’s capital Canberra, Lazy Sundae’s stylish streetwear comes ripe, rough and ready for sweet tunes, righteous vibes and endless good times.

LOVEDBYBEEZ LovedByBeez reusable beeswax food wraps have your food cover needs covered! Ocean to office, lounge to lagoon or table to tideline, their all-natural eco-friendly alternatives can transport all your favourite food items from A to B, on land or sea.

LV FINS LV fins have not re-invented the wheel, however keeping a True to classic design and timeless shape for all the best longboarding has to offer. These fins have super stiff flex to stick it down the line and medium guts for an all-round epic ride.

MARK RICHARDS The MR Shield is one of the most iconic logo's in Aussie Surf Culture. It not only represents the man himself, but it represents a love and passion for the sport of surfing.

MINI MALS A super-cute range of kids gear with a twist of historical Australian culture. MVRK For MVRK, boardshorts are the soul of surfing. Their mission? To inject more personality, colour and life to the world by championing & showcasing the work of independent Aussie designers via the cuts, styles and colours of their vibrant boardies.

OCEAN ZONE BOARDSHORTS They say “West is best” and Ocean Zone is helping prove it.

OLIVER BRENNAN PHOTOGRAPHY A self-taught craftsman, this Northern Beaches local has a spectacular eye for natural beauty. OSO MILLINERY "Your hobby into a business," they said, "Too easy" said the Oso Millinery crew, and with a can-do attitude, fresh original artwork & a wicked range of hats, tees and sweats, transformed harmless fun between friends into a solid new Aussie brand.

PANAMUNA PROJECT No-nonsense Mens & Womens tees with a conscience.

PURE SURF Pure… Unadulterated. Nothing added. 100%. When something is pure, leave it, enjoy it…don’t change a thing! RAD.INC EYEWEAR Conceived right here in Australia and handcrafted from premium materials by European artisans -

RAD.INC fashion luxury functional eyewear for global action sport professionals, aficionados & lifestyle lovers alike.

RESN COLLECTIVE Treat your favorite log to one of RESN Collective’s handcrafted, functional finishing flourishes

SALTY SHADOWS Travel with shade, so you can swim, play & stay all day.

SEA URCHIN A mere hop, skip and jump (in seven-league boots) away from Tassie’s iconic Shipstern Bluff, Sea Urchin Design drop and deliver their range of original ocean-inspired wares and surfwear to discerning gals, guys and grommets worldwide. SMART LEASH Co We no longer need to turf an entire leggie, just ‘cause the Velcro’s lost it’s pucker. SOUTH BEACH BOARDIES South Beach Boardies make eco-friendly boardshorts in big, bold, limited-edition prints. They're the business & brainchild of an independent, beach-loving family from South Fremantle, WA with a passion for this beautiful Earth & its waters.

SPINDRIFT COLLECTIONS Display your connection to the ocean and the earth, with an inimitable piece of beautiful, handmade jewellery. SQUID

HANDPLANES Squid Handplanes- Beautifully Simple & Simply Beautiful - are economically-priced handmade alternative wave-riding vehicles boasting a half-crested tail and a smooth rounded plan-shape to guarantee fun times for beginner and veteran surf riders everywhere

STUDIO 2 From youthful days surfing Sydney reefs, pre-digital printer’s apprenticeships & businesses to crazy years as a fashion and rag trade raconteur - self-confessed contrarian surfer/artist Jeff Morris has dragged himself to all points of the compass.

SURF AID Score some epic gear & contribute to the great work being done by the crew at Surfaid.

SURF SOCK Surfers, ocean swimmers, and divers, tired of struggling to put on your wetsuit? 100% recycled & 100% Australian-made Surf Socks help you easily slip into your wettie, save colourful valuable sailcloth from landfill AND reduce wasteful plastic bag usage.

SURF SOOTHE Alex & Ben froth on surfing at Surf Soothe, and if there is anything they can do to surf more they are all in! THE UNDERCURRENT Equal parts fresh art/fashion apparel and smouldering art incubator, Gold Coast label, The Undercurrent, are committed to showcasing the rich hidden culture and talents of ‘the Goldie’ and its proudly local creatives, designers and artists. WATERSALT Beachy boho inspired jewellery and accessories, handcrafted using fair-trade, recycled and sustainable materials wherever possible. WAW HANDPLANES Handplanes built from 100% sustainable, recycled & reclaimed materials. WE ARE FEEL GOOD INC An SFP 50+ & 4 hours Water-Resistant sunscreen for safely exploring and adventuring in the great outdoors? A sunscreen without nasties, that feels good on your skin and your kids will be happy to use? A sunscreen you can finally FEEL GOOD about? Feel Good WHOLLYGRAIL Looking to shop better and with total peace of mind? Whollygrail’s product selections are based on robust ethical principles and offer discerning & health-conscious customers a range of organic & fairtrade products. WIPE-OUT Wipe-out, the game where you make waves, is a card game based on a professional surfing competition. YALANG A LANG JEWELS Handpicked shells, shimmering sea-glass shards and sterling silver are here brought together in these striking handmade and upcycled jewellery pieces by Yalang A Lang Jewels from Torquay.